Mattel Branded Content
Content development and production
As a Creative Producer at Mattel, I developed and executed major digital content campaigns for Hot Wheels, The Toy Box TV Series, and others, driving significant global engagement. Participated in new product development for the successful relaunch of Polly Pocket and Pooparoos chibi collectibles.
Managed cross-functional teams for aligned brand narratives. Provided strategic creative direction, ensuring cohesive storytelling across media platforms. Authored comprehensive project documentation. Streamlined legal and distribution processes for efficient high-volume content production.
Favorite times included hanging out in the toy design center, being allowed to root around in the corporate toy archives, and helping create a theme park ride.